Tracking and Leveraging the Hidden Tech Population
to Promote Economic Development and Build Social Capital
By Amy Zuckerman and Mike Levin
Western Massachusetts Electric Company (2003)
Hidden Tech AND THE VALLEY:
At the Cutting Edge of the Global Internet Economy
Hidden Tech Pilot Study Developer and Project
Western Massachusetts Electric Company (2003)
HIDDEN TECH PILOT STUDY FINDINGS FALL 2002
Study developer and project
Principal, A - Z International Associates
Backers and Advisors: Edgar
Alejandro, manager of Economic and Community Development at Western
Massachusetts Electric and Mike Levin Chief Policy Specialist for Economic
Development at the Hartford, Conn.-based Northeast Utilities
Survey team includes Eric
Goldscheider, Phil O'Donoghue, Nancy Shulman, Maria Trombly, Richard
Trombly, Taylor Washburn, Paul Ita, and Diane Happe.
Analysis support -
Those surveyed are not anti-growth
Almost 70 percent want to grow their companies.
Of that group, about 40 percent want to expand their client base and
revenue stream; about 40 percent want to sell additional products,
and 30 percent predict dramatic growth in the next five years.
They are very highly connected regionally, nationally and globally
Hidden Tech companies maintain clients in 13
foreign countries - as well as much of Latin America - and on four
continents. They have clients in almost half of the United States
- 23 states are represented.
They sell a wide variety of products and services -
30 percent develop and sell software products.
Of that group, products relating to the Web are most common.
30 percent offer consulting services that relate
to software sales, and just under 25 percent are involved in management
consulting and strategy both inside and outside the tech industry.
They are actively promoting research and development
Just over 50 percent of the survey are involved
in some form of R & D. Once again, Web research is the most common.
They bring dollars into the region and spend it locally
Revenues/and or earnings of $10.7 million generate
tax money for Valley cities and towns (based on 70 percent of the
An estimated $3.1 million goes directly to local
retailers, service providers and others (based on a partial sample):
Local Employee Salaries (based on 15 respondents):
$1.5 million (est).
Local Subcontractor/Part-time Employee Payments
(based on 29 respondents): $1 million (est.)
Payments to local service professionals (based
on 42 respondents): $316,000 (est.)
Supplies purchased locally (based on 62 respondents):
Equipment purchased locally (based on 55 respondents):
The majority - almost 85 percent - are homeowners.
Just under 60 percent are from Amherst and contiguous
Just under 25 percent are from Northampton and
Just over 35 percent of the sample are incorporated
The majority - 75 percent - have lived in this region at least 10 years
The largest group - 30 percent - came here between
1986 and 1994
25 percent arrived between 1995 and 2002
Just under 25 percent came between 1980 and 1985
About 20 percent came between 1966 and 1980
Lifestyle, following a spouse, a job or pursuing higher education are
the most common reasons for relocating to the Valley
Nearly 40 percent want improved broadband service and 25 percent want
increased cell phone coverage
about Hidden Tech
Firms Beyond Silicon Valley
Hidden Tech and the Pioneer Valley: At the Cutting Edge of the Global Internet
read more at http://Hidden Tech.net/
Hidden Tech's First Anniversary Bash
of the Hidden Tech First Anniversary Event.
INTERNET COMMUNITY STUDY:
A Study of Burgeoning Tech Locations Across the
With the advent of the Internet/Web, it's no longer
necessary to locate in a known tech center. IT professionals and entrepreneurs
are setting up shop throughout the United States in locations as diverse
as Worcester, Mass., Boise, Idaho and Tucson, Az.
Ventures researchers have compiled information on 101
communities across America that are avidly growing tech economies of
their own. We used that information in our study and analysis of these
places. Whether you are an educational institution, foundation, technology
service provider or even another venture capital fund, we can help you
locate the communities in the U.S. that are quickly become mini-tech
centers. What these small cities and towns have in common is a high
level of intellectual capital, large numbers of skilled knowledge workers
and a core group of tech companies and entrepreneurs.
We believe our information will provide you, your
company or institution with a valuable head start on locating new tech
centers and tech professionals.
For more information contact research coordinator,
Amy Zuckerman, principal of A - Z International Associates, 2 Teaberry
Lane, Amherst, Mass. 01002. 413-253-4124 or firstname.lastname@example.org.
Hidden Tech ALLIANCES:
A - Z International has formed
alliances with other consulting groups and experts nationwide who both
study and work with Hidden Tech entrepreneurs. Together, we are able to
produce the most cutting-edge information on the Hidden Tech economy for
institutions, service providers, corporations and associations. The following
are some of A - Z International's Hidden Tech partners:
Joel Kotkin is an internationally
recognized authority on global, economic, political and social trends.
Joel is a Senior Fellow with both Pepperdine University's Davenport
Institute for Public Policy and the Milken Institute. Joel is a frequent
contributor to the Wall Street Journal, Washington Post, Forbes ASAP,
the New York Times and the Los Angeles Times. For five years he served
as the West Coast editor for Inc. Magazine where he continues to contribute
regularly. Joel is the author of four books including THE NEW GEOGRAPHY:
How the Digital Revolution is Reshaping the American Landscape. Published
in November 2000, the New Geography is recognized as a roadmap for cities
and regions to become a crossroads for trade, culture and creativity
in the new economy.
Delore Zimmerman a
founder and President of CEO Praxis, Inc. a community and enterprise
development firm that is recognized nationally for working with entrepreneurs,
economic development and technology research organizations to create
enterprise opportunities in technology and information industries. Dr.
Zimmerman's career has focused on the connections between community
and enterprise development. He is a Senior Fellow for Community and
Enterprise Development at the Denver-based Center for the New West (1996-2002)
where he leads the High-Performance Community initiative. The HPC is
a strategy development initiative to help communities, regions and states
become fast, focused, flexible, networked and global.
Suzanne McGee is a public relations consultant with a solid
background in media and analyst outreach, event and conference planning,
and trade association member services. Her clients in the high tech,
energy, wireless software and tourism industries have in appeared in
publications such as Archaeology Magazine, Boston Globe, Boston Business
Journal, Computer Graphics World, eCFO, eWeek, Field Force Automation
and USA Today. McGee has planned, promoted and supported events and
tradeshows in Boston, Los Angeles, New York City and Toronto, Canada.
Recently, she publicized an Egyptian tourism event at the Metropolitan
Museum of Art in New York City and the opening of the Massachusetts
Golf Museum in Norton, MA.
Nancy Shulman is principal of Shulman Research and Sales which
provides market research, marketing and sales assistance to businesses
in multiple disciplines. Her clients include companies in software development,
health care, technology organization, fitness equipment and Hidden Tech.
Prior to operating Shulman Research and Sales, Nancy worked in the high
tech industry in marketing and sales for Data General Corporation, Quantrex,
Interface Group, Tally Systems and Wave Systems. Many of the clients
she worked with and sold to included a number of Fortune 500 companies
and government departments: Johnson & Johnson, REBI, FDIC, Department
of Transportation, DOD, Honeywell, Nations Bank, Akamai, Digital Island,
Fortune City. An experienced commercial real estate broker and real
estate developer, Nancy developed a 275-acre parcel into a premier neighborhood
in southern NH. In addition, she brought Applebees, Lindt Chocolates,
Strawberries and other nationally known chains to southwestern NH. Nancy
earned a BA from Brandeis University, an MBA from University of Massachusetts,
and an MS in Internet Strategy Management from Marlboro College.
Fundraising and Development
Polly Pruneau, a seasoned development
professional with more than 15 years experience in non-profit, corporate
and academic venues, is the principal of Emerging Light Enterprises.
She is a researcher and grants writer with successes on both regional
and national levels. Polly creates collateral and strategizes for capital
campaigns, planned giving, annual fund and major gifts, and develops
and implements stewardship programs. She helped position a major community
foundation to be more effective. Polly has additional experience in
video, running special events, public relations, community relations,
health care educational program development, and marketing collateral
including direct mail and business-to-business. She has extensive journalism
experience writing for a daily newspaper and being editor of a corporate
newsletter which she transitioned to the Web.